|
Demographics
| According to our four-month reader survey: |
|
|
| • |
The average age of our readers is 52; 54%
are female; 79% are married. |
|
|
| • |
Almost 20% earn $60,000-$75,000; 36% of our
readers earn six-figure incomes. |
|
|
| • |
More than 74% of our readers graduated from
college: 28% with bachelors degrees; 35% master's;
11% doctorates. |
|
|
| • |
Most-mentioned occupations include administrative/executive,
business owner, engineering & medical. |
|
|
| • |
Around 505 asked what topics were of most interest. Highest-ranking
topics (5 on a 1-5 scale) were: travel (55%),
entertainment (41%), culture (41%), art (43%) and recreation (34%). |
|
|
| • |
Almost 43% of our readers use the Internet 6-10 times
per week. |
|
|
| • |
They dine out an average of 3.6 times per week. |
|
|
| • |
505 readers' favorite activities are: reading (96%),
vacationing (out of state 90%; in state 87%). Attending
performing arts events and fine arts or cultural events also
garnered 80%-90% rankings. Some 90% of our readers garden;
more than 60% report interest in health and fitness. |
|
|
| • |
About 72% listen to radio one hour or less per day, primarily
for news (drive time). |
Distribution
Newsstand Sales:
• Borders (Albuquerque and Santa Fe); Downtown Subscription (Santa Fe);
Hastings
Superstore; Hyatt Tamaya Resort; Page One; Sunflower Market
25,000 copies printed
bi-monthly and mailed to:
• Members of NM Select (top-selling Realtors) and New Mexico's
National Association of Industrial and Office Properties (NAIOP)
• Season ticket holders of NM Symphony Orchestra, Musical Theatre
Southwest, NM Jazz Workshop and Albuquerque Little Theatre
• Members of the Lobo Club
• Business owners listed with Dun & Bradstreet
• Metropolitan households with annual incomes in excess of $100,000
Travelers:
• Map-filled travel section distributed by Albuquerque airport
rental car
agencies; see salesperson for details.
Advertising Rates (per
issue)
Prices include ad production. Photograpy, logo creation is extra.
10% off payment in full at signing, otherwise one-half due at signing.
Penalty for early termination of multi-issue agreement. Monthly
payments available. 15% off for furnished ads meeting Around 505
technical specifications.
| B&W |
1x |
2x |
4x |
| Full Page |
$1,525 |
$1,270 |
$1,055 |
| 2/3 Page |
1,310 |
1,090 |
905 |
| 1/2 Page |
945 |
785 |
655 |
| 1/3 Page |
695 |
580 |
485 |
| 1/6 Page |
375 |
315 |
265 |
| 4-Color |
|
|
|
| Full Page |
$2,275 |
$1,890 |
$1,570 |
| 2/3 Page |
1,950 |
1,620 |
1,345 |
| 1/2 Page |
1,410 |
1,170 |
975 |
| 1/3 Page |
1,030 |
855 |
710 |
| 1/6 Page |
545 |
455 |
380 |
| 1/9 Page |
300 |
250 |
200 |
|
|
|
|
| Premium Positions |
|
|
|
| Outside Back Cover |
$3,030 |
$2,515 |
$2,090 |
| Inside Back Cover |
2,550 |
2,120 |
1,760 |
| Inside Front Cover |
2,975 |
2,470 |
2,050 |
| Table of Contents |
2,550 |
2,120 |
1,760 |
Deadlines
| Issue |
Reserve
Space |
Materials |
| Spring |
February 6 |
February 16 |
| Summer |
May 8 |
May 18 |
| Fall |
August 7 |
August 17 |
| Winter |
November 6 |
November 16 |
[SEE AD SPECIFICATIONS]
|
