Checklist for Ads

Please include the following information with each submitted ad (you may print out this page, fill out as appropriate and fax or deliver with ad):
	Advertiser name
	Publication name
	Advertiser contact info: address, phone, etc.
	Ad size/shape (see below)
	Colors B&W  4C process
	Production contact info: address, phone, etc.

1/3 Vert 1/2 Vert 1/6 Horz

1/2 Horz 1/6 Vert 1/3 Square

1/3 Vert 2/3 Vert

Full Page

Ad Dimensions

Bleed	Width	Depth
Full Page	9.25"	11.125"
Trim size	9"	10.875"
Live area	8.125"	10"
Non-bleed
2/3 Vertical	5.312"	10"
1/2 Horizontal	8.125"	4.85"
1/2 Vertical	5.312"	7.438"
1/3 Square	5.312"	4.85"
1/3 Vertical	2.531"	10"
1/6 Horizontal	5.312"	2.281"
1/6 Vertical	2.531"	4.85"

Document Platform

MACINTOSH ONLY!
Formats accepted:
	Quark XPress (with supporting fonts and image files)
	Adobe Illustrator (eps only)
	Adobe Photoshop (eps or tiff only)
	Macromedia Freehand (eps only)
Media accepted:
	Iomega Zip-100
	CD

Production Specifications

All of the following are required.
	Document on one page with dimensions set to ad size (see above)
	Include all screen and printer fonts (Postscript only; NO TRUETYPE)
	All colors set for process separation (NO PMS)
	Delete all unused colors from document palette (including unused colors from palette of Illustrator or Freehand file prior to saving or exporting as tiff or eps).
	Include graphic images properly linked to document
	Color images in CMYK (NOT RGB)
	Images saved as tiff or eps (NOT JPG)
	Image resolution 266-300 dpi at final size
	Images placed in layout program at 100%, not rotated or otherwise manipulated in the layout program